Founded and formulated by female brand builders, scientists & doctors with diverse skin tones and conditions
/ ä- ‘mür - dew- ‘mwɑ/
Empowering self esteem and confidence by championing skin love & self love for all
Our mission is to empower individuals to embrace their natural beauty with confidence, offering scientifically-formulated skincare solutions that are kind to both the skin and the Earth. We believe in crafting products that not only nourish and rejuvenate the skin but also uphold our commitment to sustainability and inclusivity. Join us on a journey to uncover the true potential of your skin, as we celebrate the grace of aging and the joy of self-care.
From Global Roots To Skincare Revolution
Our origin story
Our founder and CEO is a woman who embodies the essence of a global citizen. With her rich heritage from France and Morocco, she has led an extensive career in beauty and consumer goods across Europe, the US, and Latin America over the past twenty years.
From childhood until adulthood, she suffered from Eczema and various skin inflammations. While growing up in Casablanca, She and her mother would go weekly to receive body exfoliation treatments at their local hammam ( Moroccan BathHouse). There, she realized the power and benefits of regular exfoliation in making her skin feel renewed, clean, and Eczema-free. In this setting, she also discovered the profound connection between physical well-being and mental peace, nurturing her unique approach to skincare and self-care.
Blending her scientific training (B.Sc in Biology) with traditional wellness practices and ingredients, She partnered with a former colleague from a well-known skincare brand to craft and formulate the Amour de Moi skincare brand. Pairing the most clinically studied ingredients and soothing, antioxidant-rich oils, which happen to be staples in beauty rituals in North Africa and Latin America, Amour de Moi is a powerful anti-aging yet gentle skincare brand that can dramatically transform your skin and make you fall in love with the Real "You" each and every day.
Our Ethos is that we see every day as a chance to reset our skin health and show love for our bodies and selves. We understand the power of skincare wellness as a part of self-care. Our mission is to help others understand this as well, allowing them to nourish their self-esteem daily and ultimately find happiness as their authentic selves.
Our Hero Ingredients
-
Chamomile
This gentle, soothing ingredient is renowned for its anti-inflammatory and antioxidant properties, making it ideal for calming irritated skin. Chamomile helps reduce redness, accelerate healing, and protect the skin from environmental damage.
-
Pomegranate
Rich in antioxidants, pomegranate extract is a powerful ingredient that helps protect the skin from environmental damage and free radicals. It promotes cell regeneration, enhances skin elasticity, and reduces the appearance of fine lines and wrinkles.
-
Prickly Pear
Prickly Pear Oil, rich in Vitamin E and essential fatty acids, is a powerhouse antioxidant that deeply nourishes and revitalizes the skin. It combats free radical damage, reduces inflammation, and promotes a youthful, radiant complexion without clogging pores.
-
Retinol (Vitamin A)
Antiaging Holy Grail and Superhero ingredient is backed by several decades of research. Our 0.4% Pure retinol is proven to help stimulate collagen production and reduce fine lines and wrinkles
-
Niacinamide (Vitamin B3)
A powerful antioxidant with anti-inflammatory properties that helps improve skin barrier while reducing redness and pore size.
-
Hyaluronic Acid
Hyaluronic acid (HA) is a naturally abundant substance the body with great antiaging properties. It helps hydrate and plump the skin while improving its elasticity and texture.
Where Science Meets The Most Potent's Nature resources
Our skincare philosophy
At the heart of our brand lies a philosophy dedicated to the fusion of cutting-edge scientific research and the purity of natural, eco-conscious ingredients. We believe in the power of nature, enriched by ageless secrets refined through centuries of North African and Latin American skincare wisdom, and elevating it with the precision and efficacy of contemporary science. Our commitment extends beyond mere performance; it's about creating skincare that respects both your skin and the environment, embodying the harmony of innovation and nature’s authenticity.
Our commitment is to skincare that's not just effective, but also a ritualistic experience, celebrating the beauty of individuality and the joy of self-care. Every product we craft is a testament to this ethos, designed to bring balance, nourishment, and a touch of luxury to your daily routine..
